Creating Designs That Balance Form and Function
Hey, I’m Ash — a UK-based designer powered by curiosity (and probably too much coffee).
I strive to design graphics that flow naturally and leave a lasting impression.
Scroll to explore my work
Rebranding & Website Design
I was tasked with a full rebrand and website refresh, redefining their identity into something more sophisticated and contemporary.
I chose to use bold heritage colours and refined serif typography to establish trust and professionalism, while the website extended this look through striking imagery and elegant interiors — elevating their high-end work and presenting services and the portfolio with clarity and polish.
Life outside the studio
I'm always jumping between hobbies, but right now you'll usually find me either making bass-heavy music, hitting the gym, or working on my weekend car.
You might be wondering…
What's my design journey been like?
Well I’ve been designing professionally for over 6 years, with the last 2 and a half spent at a creative agency in Northampton, UK. During that time, I’ve worked on all sorts of projects, from front-end design and branding to social media, packaging, and plenty more.
I’ve got a real passion for user experience and branding. Maybe it’s the problem-solving that hooks me, or maybe it’s making sure everything not only works seamlessly, but also looks ace. Either way, I like to think I’ve got a sharp eye for detail and a knack for creating designs that feel as good as they look.
What do I specialise in?
What tools do I use to design?
I’m quick to pick up new software and get the hang of it. I’ve experimented with plenty of applications beyond the ones listed, though only at a basic level.
2025
Storyboard & Design for 2D Animation
As designer on this project, I storyboarded and designed three promotional videos (one of which are shown here) to highlight career opportunities and flexibility at Ellacotts. Working from a client-supplied script, we developed a modern, timeless 2D animation style that brought the story to life.
I collaborated closely with our animator/videographer to deliver seamless, brand-consistent videos that are concise, engaging, and informative.
(Client Name Confidential)
2024
Working closely with the client, I mapped out the platform’s structure and designed a bespoke online management system that streamlines transfer purchases. The platform allows clients to place orders directly, with requests seamlessly routed for in-house handling or outsourcing.
Built to support multiple user types — from deliveries and customer service to admins, artwork managers, and suppliers — the interface features a modern, minimal design centred on usability and speed.
BM2M
2024
Comprehensive B2C Website Design
Responsible for the end-to-end design process, from UX strategy to UI delivery, I created the full B2C website. Competitor research allowed me to add features that improved usability, while the system itself allows users to fully customise their blind orders — from size and function to material.
Collaborating closely with the client, I developed design boards that are near finalisation, all wrapped in a modern aesthetic focused on user experience.
G&P
2024
Website Concept
Although the client ultimately chose a different direction, this concept was a strong contender. It focused on modernising and elevating their current site with bold, impactful imagery, a sophisticated serif typeface, and smooth animations paired with seamless transitional videos for a polished user experience.
Thanks for making it to the end!
This is just a glimpse — I’ve got plenty more projects to showcase, and I’ll be adding them here over time.
© Ash Walker 2025
Website built by me, using Framer