Creating Designs That Balance Form and Function
Hey, I’m Ash — a UK-based designer powered by curiosity (and probably too much coffee).
I strive to design graphics that flow naturally and leave a lasting impression.
Scroll to explore my work
(Client Name Confidential)
2024
Working closely with the client, I mapped out the platform’s structure and designed a bespoke online management system that streamlines transfer purchases. The platform allows clients to place orders directly, with requests seamlessly routed for in-house handling or outsourcing.
Built to support multiple user types — from deliveries and customer service to admins, artwork managers, and suppliers — the interface features a modern, minimal design centred on usability and speed.
Life outside the studio
I'm always jumping between hobbies, but right now you'll usually find me either making bass-heavy music, hitting the gym, or working on my weekend car.
You might be wondering…
What's my design journey been like?
Well I’ve been designing professionally for over 6 years, with the last 2 and a half spent at a creative agency in Northampton, UK. During that time, I’ve worked on all sorts of projects, from front-end design and branding to social media, packaging, and plenty more.
I’ve got a real passion for user experience and branding. Maybe it’s the problem-solving that hooks me, or maybe it’s making sure everything not only works seamlessly, but also looks ace. Either way, I like to think I’ve got a sharp eye for detail and a knack for creating designs that feel as good as they look.
What do I specialise in?
What tools do I use to design?
I’m quick to pick up new software and get the hang of it. I’ve experimented with plenty of applications beyond the ones listed, though only at a basic level.
Rebranding & Website Design
I was tasked with a full rebrand and website refresh, redefining their identity into something more sophisticated and contemporary.
I chose to use bold heritage colours and refined serif typography to establish trust and professionalism, while the website extended this look through striking imagery and elegant interiors — elevating their high-end work and presenting services and the portfolio with clarity and polish.
2025
Storyboard & Design for 2D Animation
As designer on this project, I storyboarded and designed three promotional videos (one of which are shown here) to highlight career opportunities and flexibility at Ellacotts. Working from a client-supplied script, we developed a modern, timeless 2D animation style that brought the story to life.
I collaborated closely with our animator/videographer to deliver seamless, brand-consistent videos that are concise, engaging, and informative.
BM2M
2024
Comprehensive B2C Website Design
Responsible for the end-to-end design process, from UX strategy to UI delivery, I created the full B2C website. Competitor research allowed me to add features that improved usability, while the system itself allows users to fully customise their blind orders — from size and function to material.
Collaborating closely with the client, I developed design boards that are near finalisation, all wrapped in a modern aesthetic focused on user experience.
G&P
2024
Website Concept
Although the client ultimately chose a different direction, this concept was a strong contender. It focused on modernising and elevating their current site with bold, impactful imagery, a sophisticated serif typeface, and smooth animations paired with seamless transitional videos for a polished user experience.
Thanks for making it to the end!
This is just a glimpse — I’ve got plenty more projects to showcase, and I’ll be adding them here over time.
© Ash Walker 2025
Website built by me, using Framer